The Rise of Video Advertising in the Social Media Era
In today’s fast paced world, dominated by social media platforms such as: Tik Tok, Youtube and Instagram, video advertising is gaining popularity. The growth of video advertising offers plenty of upsides for marketing professionals. Here are the upsides:
You are engaging potential clients
You are reaching more clients
You are capturing and retaining your clients attention (Be impactful)
You are providing your client with plenty of information in a short amount of time
You can receive an immediate response from your client (Ex. click your link)
Leveraging these advantages ultimately leads to increased brand awareness, engagement, and conversion rates. With video advertising being one of the most powerful tools in today's digitally connected world, we have firsthand seen the growth it can provide a business, sometimes overnight! If you're not currently taking advantage of this phenomenon of video advertising through social media, it’s time to start and boost your business!
