From Experience to Expertise: Practical Video Marketing Insights for Insurance Agents

In my experience, creating marketing videos is an insightful experience. If you’d like to create your own marketing video someday pay close attention. Make sure to begin with selecting a relevant topic and scripting a message tailored to our audience’s needs, be relevant! Next, select your tone/how you want to come across. Do you want to come across playful or austere? I prefer going for a tone that is both professional and approachable, enhancing trust and engagement.

In the process of creating a marketing video you are taught throughout the process the importance of persistence and adaptability. Each attempt at filming is a chance to refine your approach and adjust your communication. Remember, insurance can be a complex concept, be sure to get your message across to your audience as simply and effectively as possible. It’s also important to keep in mind that you are in control of the narrative, make sure to highlight the most beneficial aspects of your services.

This goes for all insurance agents looking to use video marketing, remember: each iteration helps you improve your delivery. Experiment with different styles to find what best suits your audience, setting a strong foundation for your marketing efforts.